The brief was to create a broadsheet for Visual Communications at IADT. For me there were two questions that needed answering: Why Vis Comm? And why IADT? The most exciting thing for me as a schoolboy was the notion of working in a studio. I hated the idea of enormous lecture halls and wanted to highlight the 'hands on' studio environment. Secondly, the answer to IADT was 'size matters'. IADT has the largest ratio of tutors to students and the largest studio spaces. I felt this was a large selling point for the course and wanted to really emphasise it. I stitched together 162 images to create the studio image and shot a number of project outcomes in-situ. The finished size is B1, and folds down to fit in an A4 envelope.